A young male telemarketer talks to a customer on the phone

Telemarketer

Telemarketers telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

Overview

Telemarketers telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

Day-to-day

  • working from scripts and lists of contacts to promote goods and services by telephone
  • creating interest in goods and services, and seeking a sale or agreement to see sales representatives
  • arranging processing and despatch of goods and services, information kits and brochures to customers
  • arranging appointments for sales representatives
  • recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer
  • reporting competitor activities and issues raised by contacts for attention by managers
  • maintaining statistics of calls made and successes achieved
  • submitting periodic reports on telemarketing activities and results
  • may work in a call centre.

Considerations

  • stressful.

Occupation snapshot
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$1,129 / week
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Decline
Apprenticeships may be available

To become a Telemarketer

  • You can work as a Telemarketer without formal qualifications. Some on the job training may be provided. A certificate II or III in customer engagement might be helpful.

Skills

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