Telemarketer

Overview

Telemarketers telephone existing and prospective customers to promote goods and services, and obtain sales and arrange sales visits.

Day-to-day

• working from scripts and lists of contacts to promote goods and services by telephone
• creating interest in goods and services, and seeking a sale or agreement to see sales representatives
• arranging processing and despatch of goods and services, information kits and brochures to customers
• arranging appointments for sales representatives
• recording notes for follow-up action and updating marketing databases to reflect changes to the status of each customer
• reporting competitor activities and issues raised by contacts for attention by managers
• maintaining statistics of calls made and successes achieved
• submitting periodic reports on telemarketing activities and results
• may work in a call centre.

Considerations

• stressful.