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Web Designers plan, design, develop and prepare information for Internet publication with particular emphasis on the user interface, ease of navigation and location of information using text, pictures, animation, sound, colours, layout and data sources to deliver information tailored to an intended audience and purpose.


  • determines the objectives and constraints of the design brief by consulting with clients and stakeholders
  • undertakes research and analyses functional communication requirements
  • formulates design concepts for the subject to be communicated
  • negotiates design solutions with clients, management, sales and production staff
  • details and documents the selected design for production
  • supervises or carries out production in the chosen media
  • may archive information for future client use.

To become a Web Designer

  • You usually need a formal qualification in web design, digital design, digital media or another related field to work as a Web Designer. University and Vocational Education and Training (VET) are both common study pathways.

    Find a Bachelor of Digital Design

  • Interested in developing your digital skills? Try one of 2000 free online courses at

    SkillFinder is a project funded by the Australian Government, through the Digital Skills Platform Program.

Skills employers are looking for

  • Web Site Design

  • Adobe Photoshop

  • JavaScript

  • Communication Skills

  • Adobe Indesign

  • Adobe Acrobat

Careers to explore