Graphic Designers use colour, typography, symbols, imagery and layout to design assets for digital or print publication. They produce advertisements, logos, branding, icons and other illustrations that communicate the agreed message to the intended audience.
Work is in-house for a company or organisation, for an agency studio, or self-employed as freelance designers.
Suitable for those who are both creative and practical, and able to work to a client brief. Attention to detail, a good sense of composition and a strong command of graphic design software and computer technologies are essential.
Formal qualifications are highly regarded by employers.