Public relations professionals develop communication strategies and organise the publicity around product launches and branding campaigns. They manage the relationship between the organisation or brand, and the public by influencing public perception of the organisation, its goods and services and other activities. They often speak to the media.
Work is usually within public relations agencies or within the organisation itself; some professionals are able to work in a freelance capacity. Travel may be required.
Suits creative, innovative and inventive people with strong communication skills and the confidence to speak clearly and diplomatically to the media. The ability to work well under pressure is important.
Formal qualifications are usually required, covering a range of relevant areas including public relations, communication, marketing, business and media.