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Marketing Specialists identify market opportunities and advise on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.


  • researches potential demand and market characteristics for new goods and services and collects and analyses data and other statistical information
  • supports business growth and development through the preparation and execution of market objectives, policies and programs
  • commissions and undertakes market research to identify market opportunities for new and existing goods and services
  • advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.

To become a Marketing Specialist

Skills employers are looking for

  • Marketing

  • Communication Skills

  • Social Media

  • Building Relationships

  • Planning

  • Budgeting

Careers to explore