Two market research analysts brainstorm on an office wall.

Market Research Analyst

Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.

Overview

Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.

Day-to-day

  • plans, develops and organises advertising policies and campaigns to support sales objectives
  • advises executives and clients on advertising strategies and campaigns to reach target markets; creates consumer awareness and effectively promotes the attributes of goods and services
  • co-ordinates production of advertising campaigns involving specialised activities within time and budget constraints, such as artwork, copywriting, media scripting, television and film production and media placement
  • analyses data regarding consumer patterns and preferences
  • interprets and predicts current and future consumer trends
  • researches potential demand and market characteristics for new goods and services, as well as collecting and analysing the data and other statistical information
  • supports business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissions and undertakes market research to identify market opportunities for new and existing goods and services
  • advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.

Occupation snapshot
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