Market Research Analyst

Overview

Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.

Day-to-day

• plans, develops and organises advertising policies and campaigns to support sales objectives
• advises executives and clients on advertising strategies and campaigns to reach target markets; creates consumer awareness and effectively promotes the attributes of goods and services
• co-ordinates production of advertising campaigns involving specialised activities within time and budget constraints, such as artwork, copywriting, media scripting, television and film production and media placement
• analyses data regarding consumer patterns and preferences
• interprets and predicts current and future consumer trends
• researches potential demand and market characteristics for new goods and services, as well as collecting and analysing the data and other statistical information
• supports business growth and development through the preparation and execution of marketing objectives, policies and programs
• commissions and undertakes market research to identify market opportunities for new and existing goods and services
• advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.