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Market Research Analysts determine the market for new goods and services, develop advertising strategies, and evaluate the best business sites for commercial organisations.


  • plans, develops and organises advertising policies and campaigns to support sales objectives
  • advises executives and clients on advertising strategies and campaigns to reach target markets; creates consumer awareness and effectively promotes the attributes of goods and services
  • co-ordinates production of advertising campaigns involving specialised activities within time and budget constraints, such as artwork, copywriting, media scripting, television and film production and media placement
  • analyses data regarding consumer patterns and preferences
  • interprets and predicts current and future consumer trends
  • researches potential demand and market characteristics for new goods and services, as well as collecting and analysing the data and other statistical information
  • supports business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissions and undertakes market research to identify market opportunities for new and existing goods and services
  • advises on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.

To become a Market Research Analyst

  • You usually need a bachelor degree in marketing, business and management, management and commerce, psychology or another related field to work as a Market Research Analyst. Some workers have a Vocational Education and Training (VET) qualification.

    Find a Diploma or Bachelor in Marketing

    Find a Bachelor of Psychology

  • Interested in developing your digital skills? Try one of 2000 free online courses at

    SkillFinder is a project funded by the Australian Government, through the Digital Skills Platform Program.

Skills employers are looking for

  • Marketing

  • Communication Skills

  • Social Media

  • Microsoft Excel

  • Research

  • Digital Marketing

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