Advertising Specialist

Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

Overview

Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

Day-to-day

  • plans, develops and organises advertising policies and campaigns to support sales objectives
  • advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • co-ordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.

Considerations

  • stressful.

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To become an Advertising Specialist

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