Advertising Specialist

Overview

Advertising Specialists devise and coordinate advertising campaigns which encourage consumers to purchase particular goods or services.

Day-to-day

• plans, develops and organises advertising policies and campaigns to support sales objectives
• advises executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• co-ordinates production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints.

Considerations

• stressful.