Copywriter sits at her desk using a desktop computer to write an advertising campaign

Copywriter

Copywriters design and compose written material to advertise products and services.

Overview

Copywriters design and compose written material to advertise products and services.

Day-to-day

  • determines advertising approach by consulting with clients and management, and studying products to establish principal selling features
  • writes advertisements for press, radio, television, cinema screens, billboards, catalogues and shop displays.

Occupation snapshot
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Not available
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Stable

To become a Copywriter

Skills

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