A marketing manager maps out a detailed marketing plan for a new client

Sales and Marketing Manager

Promote an organisation's goods and services to improve sales and influence the goodwill of the public.


Sales and marketing managers plan and direct the development, promotion and sale of an organisation's goods and services.

Work is in offices and may involve travel and attendance of conferences and other special events.

Suitable for people who can communicate clearly, have strong people skills and are reliable. Skills in administration and management are also important.


  • plan the sales and marketing policies and plans of an organisation
  • help develop new products and services using market research
  • organise and control sales activities; set product mix, sales areas and customer service standards
  • identify new target markets
  • analyse and report on advertising and marketing campaigns
  • report on sales and ensure sales targets are reached
  • manage and develop sales and marketing staff
  • direct sales methods and arrangements by setting prices and credit arrangements.

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